A recent study released by the Missouri University of Science and Technology found that it takes an online user two-tenths of a second to form a first impression of a website; only 2.6 seconds pass before that same user is able to focus in on the section of a website that influences his or her impression.
The Importance of Professional Web Design
Your business may standout in terms of its product uniqueness or quality of service, but if online users have difficulty navigating your website or determining what makes your company different or better than your competitors, your website is ineffective.
Simply having a website is not enough to solidify your online presence or distinguish your business as a leader in your field. Visitors must be able to immediately engage with your message and connect with your branding in a meaningful way, above and beyond what your competition delivers.
And it all starts with smart WordPress web design.