According to the Interactive Advertising Bureau, paid search ads such as Google Adwords made up $9.1 billion, or 39%, of Internet advertising revenue, and that’s only for the first two quarters of 2014!
If your business is only focused on organic campaigns, you can bet with a high degree of certainty that your competitors are utilizing PPC advertising to reach their (and your) target audience. Just as search engine optimization is key to generating organic traffic to your company website, pay-per-click or PPC is becoming a necessary tool for companies engaging in business online.
Whether your business initiative is to raise brand awareness, increase traffic to your site or boost sales for the short or long term, pay-per-click marketing, also known as search engine marketing (SEM) helps your business rise above the “noise” of your competition in terms of visibility in search results.
Benefits of Pay Per Click
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Strategic PPC Marketing
Our team at Right to Rank understands how crucial strategic pay-per-click marketing is to the overall success of your business. That’s why we work directly with our clients to develop a collaborative approach to PPC management, taking your needs for target audience reach, timing and return on investment into full consideration.
With Right to Rank PPC campaign management, we utilize our expert knowledge of the paid search market to help your business understand how your campaign fairs in terms of conversion tracking, and we provide an in-depth keyword analysis to ensure ongoing success of your ads.
Above and beyond increasing traffic to your website, PPC campaigns have clear and measurable benefits. Right to Rank offers an array of PPC management services to assist your business in achieving your marketing objectives in a transparent, effective way.